Jan
19th
Sat
19th
Small sustainability-minded businesses now have a greater opportunity than ever before to experience “information power parity” with larger and more traditionally oriented competitors. There are a new class of tools, specifically blogs and RSS syndication, that enable businesses to: 1. speak directly to consumers without being dependent on anyone else for media coverage 2. to turn marketing into issue leadership and website visitors into subscribed stakeholders 3. to gain first-mover’s advantage on industry news and the moves of competitors by automating your online research. I’d like to write a how-to overview of those possibilities in the sustainable industries context. It would be based on the experiences I described in this article: social media for marketing…
